Abuse of Njeguši brand often, native product to be produced soon

#DraganČavor #Njeguši #Prosciutto


Family company “Niksen trade Čavor“ preserves traditional ways of producing Njeguši specialties, along with modernizing the production of prosciutto and cheese, keeping in mind new world standards and good practice of production.

“We established a farm on Njeguši with 100 cows, and the production of cheese has started. Now we are finalizing the project for the farm of pigs in Spuž, which will be the ultimate step to create conditions for production of famous Njeguši prosciutto. We believe that the future of our business is bringing national products back on the tables in Montenegro, as well as their presentation to the tourists and foreign consumers”, Dragan Čavor, owner of “Niksen trade Čavor“ from Njeguši, said for the Voice of Chamber of Commerce of Montenegro.

He thinks that Njeguši prosciutto and cheese are well know and that they might be the oldest brand in Montenegrin cuisine.

“Inherited knowledge, skills, and centuries long traditions are contribute to the quality, but the main key of success is the “wind rose”, natural occurrence of winds from the sea and from the mountains mixing above Njeguši. This unique climate was marked as very positive for this production by the experts from former Yugoslavia. “Agrokombinat 13 Jul” from Podgorica used to be the biggest producer of raw materials (pig breeding) and dry Njeguši specialties, and in 1982 it decided to build the first big drier in Njeguši. At that time, Njeguši used to have very bad infrastructure, roads, electricity etc, but the unique “wind rose” shows that the unique smell and taste can be achieved only in Njeguši”, Čavor said.

According to him, some try to forget this and present it in different ways.

“The nature denies them. We witness the existence of very bad products that are not from Njeguši, but present themselves as such”, Čavor said.

He will soon start producing original Njeguši prosciutto because he acquired a pig farm in Spuž.

“Seven or eight years ago we built a farm for 100 cows in Njeguši and started producing milk that we use to make Njeguši cheese, that is made from native raw materials and can be considered original product of Njeguši. By acquiring the pig farm in Spuž, that used to be a part of “Agrokombinat 13 jul“ from Podgorica, and with already mentioned drier in Njeguši, we created conditions for production of true and famous Njeguši prosciutto. We want to revive this production and do it like it was done in our past. We also consider it to be the future of our production, along with bringing national products back to tables of Montenegrin people and presenting them and selling to tourists and consumers outside Montenegro’s borders”, Čavor said.

The production should start during May or June of this year.

“We want to have our own material for production in November. We are also planning to have maximum capacity of pigs and small pigs, which would be 20.000 pigs during one year. If necessary, we plan to increase the material production by cooperating with locals and spreading our capacities. This will primarily depend on demand of the products on our national market, and it is possible that we will also export outside our borders”, Čavor said.

He insists that Njeguši prosciutto should be a national brand, because it has all the conditions to become one.

“The protection of Njeguši prosciutto and cheese as national brands is ongoing and everything we have done when it comes to production gives conditions for branding of final products. It was something that needed to be done, if we want our products to be different from the rest, and with aforementioned “wind rose”, we have done everything we could”, Čavor said.

Now it is turn for state institutions to react and protect our brands from disloyal competition and their false declarations.

“Everyone knows that products offered today that claim to be products of Njeguši, are not in fact, produced in Njeguši. For years, the consumers are being lied to, and we must stop this in the near future, because this area of production must be regulated. It is in the interest of the state and us producers that we do things in accordance with law. I think a moment has come to stop practices of today, because they bring damage to all of us”, Čavor underlined.

Farm in Spuž will be modern, which means it will protect the environment.

“It is normal to expect that our production will happen in accordance with legal frameworks, especially now that we are getting closer to European Union. These types of projects must be financed from different funds in Montenegro and abroad. Our yearly production is about 600 tons, and how much of the market we cover is hard to say, given the abuse I mentioned before. Everything produced in Montenegro is being called Njeguši product, but it is often grey production and abuse of Njeguši brand. We hope to finally see a reaction from state institutions and law regulations for this area of production”, Čavor said.

Source: Cafe Del Montenegro