BELGRADE – Serbian Minister of Trade, Tourism and Telecommunications Rasim Ljajic and Montenegrin Minister of Sustainable Development and Tourism Branimir Gvozdenovic have discussed a joint entry of the two countries into third, far-off markets in the field of tourism.
At the International Fair of Tourism in Belgrade, the ministers agreed that the first joint tourism offer would be presented in Budapest in early March.
Ljajic noted that a 10 percent rise in the number of Serbian tourists in Montenegro triggers a 15 percent increase in the volume of Serbian goods on the Montenegrin market, but also an employment growth, because at least 15,000 Serbian citizens work in Montenegro during the tourist season.
On the other hand, more and more tourists from Montenegro come to Serbia every year, last year the number stood at 60,000, and this year the number is expected to grow, Ljajic said.
Gvozdenovic said that they agreed the joint entry into the Chinese market in particular, but also other far-off markets, in an effort to attract more tourists from these parts of the world to Serbia and Montenegro.
He noted that Montenegro “is a well-positioned tourist destination”, which tripled its tourism revenues in the last 10 years.
Last year, Montenegro welcomed 1.5 million tourists, and its tourism revenues amounted to EUR 730 million, Gvozdenovic said.
Source: InSerbia News (Montenegro)